Sustainable | Durable | Healthy


What is Linen?

Linen is a versatile textile made from the fibres of the flax plant. It is laborious to manufacture and its fibre is strong, absorbent, and dries very fast.

Garments made of linen were valued throughout the last centuries for their exceptional coolness and freshness in hot and humid weather.

Linen is one of the oldest textiles with discoveries dating back to 8,000 BC.

Today linen is valued for its unique texture and natural patterns for both fashion and interior design.



FLAX only needs 3% of the water necessary for cotton production. Cotton requires intensive irrigation. 7,100L is needed to produce 1KG cotton.

Source: ISO 14 020 series & ISO 14 040 series


European Flax?

Flax is farmed successfully within Northern Europe as it is very resilient and can grow without any artificial irrigation. Rain water in northern France, along with the mild climate, provide perfect growing conditions for flax plants.

Therefore, flax is not needed to be imported to Europe from far distances. Instead, it is cultivated and processed in mainland Europe and woven into high end linen fabric in Ireland.

European flax farms have a significantly positive impact on the environment as they yearly absorb 250,000 tons of CO2.


Linen Vs Cotton

The growth of flax requires much less water than cotton. Linen only uses 3% of the water required for cotton production.

Linen fibre is 30% stronger than cotton fibre so this makes it much more durable.

Linen, as opposed to cotton, naturally is an antibacterial and antiseptic fibre that has been used by humans for hundreds of years.

Flax plants can grow in wetter, cooler climates, therefore it does not have to be imported from afar. There are plenty of flax farms in Northern Europe that can be used instead of cotton from E.g. Asia

Due to its natural patterns and textures each linen piece is uniquely fashionable and a real eye catcher. Linen is special and timeless.